• bekol2Bekol together with theBaumann-Bar- Rivnayadvertising agency has over the last few months raised awareness to the difficulties of being hard of hearing in a number of creative ways. The latest as seen in this YouTube Clip, puts the hosts of the morning television show Boker Tov Yisrael (Good Morning Israel) in the bubble usually reserved for the sign language translator, and leaves the main screen for the simultaneous sign language translation. My favorite part is when the hosts decide that the bubble is very constrictingtake a look…


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